Social Media Case Study: Dell Computers | Computers and ...

There are numerous diverse ways brand marketers can use social media, and depending on their tools and approach, a lot of can succeed. In this series of articles, we?ll explore some of the productive (and not so profitable) instances and what brand marketers can understand from them. As an introduction to this series, we?ll look at Dell Computers.

As one of the largest technologies corporations in the world, Dell also happens to be one of the most active in social media. Its Dell Community features a distinctive mixture of social media that ousts its rivals in both its breath and top quality. For example, the community has a range of blogs that reflects its business segments and key channels this consists of blogs that specially discuss education and enterprise IT. The range of such blogs ensures that Dell brings news, info and discussion that cater specifically to target audiences, and by way of this structure of separate blogs, it also means that conversations can be easily managed. In the eyes of brand marketers makes managing a brand easier, since the blogs act as direct channels to key audiences.

In a comparable fashion, Dell organizes its Twitter channel so that there is a clear structure to marketing and generating conversations surrounding their brand and goods. In total, there are over 35 diverse Twitter accounts for Dell, each reflecting a key marketing and brand purpose. For some Twitter accounts, the purpose is to act as a channel to market goods, such as @Biz_Dell_AU which talk to enterprise owners and gives updates on sales and discounts. On the other hand, there are Twitter accounts which are much more community -based, like @Dell_Insights which communicate most recent news and info on technology. To a brand marketer, these accounts demonstrate how Dell has intentionally broken down their branding strategy so each and every Twitter account reflects how Dell wishes to be perceived by specific audiences. In Twitter accounts targeted to modest businesses, Dell is seen as the brand that provides most recent ideas and news for business owners whilst for those targeted to technology professionals, Dell is seen as a thought leader and filter of top quality technologies news and information.

When we see the larger picture, it is clear that Dell?s use of social media reflects its size and resources. Naturally, not all firms will be able to manage numerous Twitter accounts and blogs. Nonetheless, in this case study, the essential lesson for brand marketers is to comprehend the underlying strategic approach to branding through social media. Dell?s highly organized structure and approach has netting .5million dollars in profit, and that is just directly from Twitter. From this we can see there is no doubt that social media is a powerful channel that can support raise not only brand profile, but ultimately, company revenues.

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Source: http://www.technethuancavelica.com/social-media-case-study-dell-computers.htm

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