McLaren Automotive strengthens global team with appointment of new

Mclaren confirm Wayne Bruce appointed as new Head of PR

(Dubai, UAE, 27th May) ? McLaren Automotive has appointed Wayne Bruce to the position of Head of Public Relations, with ultimate responsibility for the company?s global automotive PR strategy incorporating all brand and product matters. The move is effective immediately.

Bruce succeeds Mark Harrison, who recently took the post of Regional Director for McLaren Automotive Middle East and Africa.

With more than 15 years in Public Relations, Bruce joins McLaren Automotive from Nissan?s luxury brand, Infiniti where he was responsible for establishing its communications function across Europe. Previously, he worked for global brands such as Nissan, SEAT and Volkswagen. Prior to working in PR, Bruce was an automotive journalist with UK based CAR magazine and as such brings a unique view to the brand.

Speaking about his appointment, Bruce said: ?I have been watching the launch of the MP4-12C from the outside and to be invited to join the team, who have already achieved so much, was an opportunity I couldn?t refuse. Especially at this point in time when McLaren Automotive is entering the next chapter in its exciting story.?

Bruce will report to McLaren Automotive?s global Sales and Marketing Director, Greg Levine, and to McLaren Marketing?s Group Head of Communications and PR, Matt Bishop.

Wayne Bruce joins McLaren Automotive as the newly appointed Head of PR

McLaren Automotive is an independent company, chaired by Ron Dennis, and based at the McLaren Technology Centre, the McLaren Group?s headquarters in Surrey. McLaren Automotive has a rich and seamless heritage in producing premium sports cars for the road: the McLaren F1 road car, which was launched in 1992, set the world land speed record for a production car, and is regarded as one of the best examples of supercar exotica. The Mercedes-Benz SLR McLaren is the most successful supercar ever in its price bracket, having sold twice as many cars as its nearest carbon-based rival.

McLaren Automotive is now launching a new car company through a global network of highly regarded premium car retailers who will sell a full range of McLaren high-performance sports cars built at an advanced new manufacturing facility, the McLaren Production Centre.
McLaren Automotive?s debut model is the MP4-12C. Drawing on the company?s long-standing Formula 1 experience in its concept and development, the 12C will be lighter, more powerful, more fuel efficient and more exclusive than its key competition.

It will achieve its performance benchmarks by introducing a unique one-piece moulded carbon chassis into the ?core? sports car segment using a new production method. All McLarens will be based on this innovative carbon technology; McLaren has not built a racing or road car on anything other than a carbon chassis in 30 years.

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